Vitamins in Japan
In 2022, the impact of COVID-19 has continued, and the situation has remained unstable, with waves of increases and decreases in the number of infections. However, at the same time, with the increase in the vaccination rate, consumers are tending to go outside the home more frequently and are looking for balance, living their lives with COVID-19. Therefore, they are cautious, and interested in improving their health, and especially their immune system, to prevent them contracting the virus, whic...
Euromonitor International's Vitamins in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Vitamins in Japan
- Euromonitor International
- October 2022
- List Of Contents And Tables
- VITAMINS IN JAPAN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Prolonged anxieties caused by COVID-19 continue to drive sales of vitamins
- Vitamin D continues to attract attention, due to its function against COVID-19
- Tonics suffers a decline, but brand players look for innovations, and new formats have increasingly been seen
- PROSPECTS AND OPPORTUNITIES
- Further growth in both multivitamins and single vitamins is expected to reflect consumers’ continuous interest in and demand for healthy living
- Brands set to shift to e-commerce, ultimately online D2C channels
- CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2017-2022
- Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
- Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
- Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
- Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
- Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
- CONSUMER HEALTH IN JAPAN
- EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 9 Life Expectancy at Birth 2017-2022
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2017-2022
- Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
- Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2021-2022
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 2 Research Sources
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