Vitamins in Italy

Vitamins in Italy

Vitamins is set to see modest current value growth in Italy in 2024. The single vitamins segment is being characterised by contrasting dynamics between the different product categories. On the one hand, a further decline in vitamin C sales is likely due to the exhaustion of the momentum linked to the COVID-19 crisis, when consumers turned to vitamin C because it is believed to enhance the functioning of the immune system. Italians are aware of the role vitamin C plays in supporting the immune sy...

Euromonitor International's Vitamins in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.