Vitamins in India has been witnessing a notable shift in consumer preference, with single vitamins growing at a faster rate than multivitamins in retail current value terms, and this trend is set to be maintained in 2024. This change is primarily being driven by increasing awareness of single vitamins amongst consumers, facilitated by social media, health influencers, and educational campaigns from brands. Many of today’s consumers are leaning towards more targeted health solutions.
Euromonitor International's Vitamins in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Vitamins market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Vitamins in India
Euromonitor International
January 2025
List Of Contents And Tables
VITAMINS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth for single vitamins outpaces that of multivitamins, due to higher awareness and targeted approaches
Multivitamins cater to diverse age groups and nutritional needs
Competition intensifies in vitamins in India in 2024
PROSPECTS AND OPPORTUNITIES
Vitamins B and D set to continue to lead single vitamins in the forecast period
Emerging formats will continue attracting consumers in vitamins
Online channels to drive growth for vitamins in the forecast period
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN INDIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification