In 2024, vitamins in Hungary is set to record negative results in retail volume terms for the third consecutive year, although the decline is much milder compared to 2023. While overall consumption of these products in Hungary surged during the early stages of the pandemic due to increased health-consciousness, sales have since dropped off as specific concerns surrounding COVID-19 have receded with the rollout of vaccines and the ending of associated restrictions. Since 2022, falling demand is p...
Euromonitor International's Vitamins in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Vitamins market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Vitamins in Hungary
Euromonitor International
September 2024
List Of Contents And Tables
VITAMINS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vitamin consumption is starting to recover
Vitamin D consumption still well above pre-pandemic levels
Domestic producer Béres Gyógyszergyár retains overall lead but loses ground
PROSPECTS AND OPPORTUNITIES
Prosperous outlook for the vitamin category amid improved economy and more proactive healthcare routines
Vitamin B category faces steady growth prospects
Sales via the e-commerce channel expected to continue rising
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN HUNGARY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification