Vitamins and Dietary Supplements in the US
Vitamins and dietary supplements continued to see current value growth of 4% in 2015, to reach US$27.2 billion. Demand for vitamins and dietary supplements remains positive in the US, despite recent debates about the health benefits and efficacy of vitamins and dietary supplements. Due to improved economic conditions and rising household wealth, consumers are willing to spend on vitamins and dietary supplements in addition to their regular foods to maintain their health. Other factors such as...
Euromonitor International's Vitamins and Dietary Supplements in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
- VITAMINS AND DIETARY SUPPLEMENTS IN THE US
- Euromonitor International
- December 2015
- LIST OF CONTENTS AND TABLES
- Headlines
- Trends
- Vitamins
- Dietary Supplements
- Supplement Nutrition Drinks
- Competitive Landscape
- Prospects
- Category Data
- Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
- Summary 2 Multivitamins: Brand Ranking by Positioning 2015
- Category Data
- Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
- Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
- Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
- Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
- Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
- Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
- Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
- Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
- Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
- Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
- Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
- Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
- Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
- Bayer Corp in Consumer Health (usa)
- Strategic Direction
- Key Facts
- Summary 3 Bayer Corp: Key Facts
- Competitive Positioning
- Summary 4 Bayer Corp: Competitive Position 2015
- Mcneil Consumer & Specialty Pharmaceuticals in Consumer Health (usa)
- Strategic Direction
- Key Facts
- Summary 5 McNeil Consumer & Specialty Pharmaceuticals: Key Facts
- Competitive Positioning
- Summary 6 McNeil Consumer & SPECIALTY Pharmaceuticals: Competitive Position 2015
- Nbty Inc in Consumer Health (usa)
- Strategic Direction
- Key Facts
- Summary 7 NBTY Inc: Key Facts
- Summary 8 NBTY Inc: Operational Indicators
- Competitive Positioning
- Summary 9 NBTY Inc: Competitive Position 2015
- Walgreen Co in Consumer Health (usa)
- Strategic Direction
- Key Facts
- Summary 10 Walgreen Co: Key Facts
- Summary 11 Walgreen Co: Operational Indicators
- Competitive Positioning
- Summary 12 Walgreen Co: Competitive Position 2015
- Executive Summary
- Consumer Health Maintains Strong Growth in 2015
- Consumer Health Benefits From Ageing Trends
- OTC Consolidates, As Vitamins and Dietary Supplements Remains Fragmented
- Non-grocery Specialist Retailers Remains the Leading Channel
- Positive Outlook for Consumer Health in the US
- Key Trends and Developments
- Consumer Health Benefits From Ageing Trends
- Continued Retail Consolidation
- Regulatory Bodies Shape Competitive Landscape
- Market Indicators
- Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
- Table 15 Life Expectancy at Birth 2010-2015
- Market Data
- Table 16 Sales of Consumer Health by Category: Value 2010-2015
- Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
- Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
- Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
- Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
- Table 21 Distribution of Consumer Health by Format: % Value 2010-2015
- Table 22 Distribution of Consumer Health by Format and Category: % Value 2015
- Table 23 Forecast Sales of Consumer Health by Category: Value 2015-2020
- Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
- Appendix
- OTC Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Self-medication/self-care and Preventive Medicine
- Switches
- Summary 13 OTC: Switches 2013-2014
- Sources
- Summary 14 Research Sources
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