Vitamins and Dietary Supplements in the US

Vitamins and Dietary Supplements in the US

The ageing baby boomer population bolstered the growth of vitamins and dietary supplements. Increased focus on healthy living coupled with the focus on the cost of medical care in the wake of healthcare legislation propelled concern amongst the elderly to invest in vitamins and dietary supplements. The share of the elderly purchasing vitamins and dietary supplements grew by 10% in value size in 2012, and has shown a compounded annual growth rate of 7% since 2007. As an example, growth in eye...

Euromonitor International's Vitamins and Dietary Supplements in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.