Vitamins and Dietary Supplements in the US
Vitamins and dietary supplements continued to perform well in 2016, posting current value growth of 5% to reach sales of US$27.6 billion. This performance was in line with review period average. Demand for vitamins and dietary supplements remained positive in the US despite recent debates about the purity, health benefits and efficacy of these products. Due to high healthcare costs and an increased emphasis on preventative care, consumers are willing to spend on vitamins and dietary supplements...
Euromonitor International's Vitamins and Dietary Supplements in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
- VITAMINS AND DIETARY SUPPLEMENTS IN THE US
- Euromonitor International
- September 2016
- LIST OF CONTENTS AND TABLES
- Headlines
- Trends
- Vitamins
- Dietary Supplements
- Competitive Landscape
- Prospects
- Category Data
- Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
- Summary 2 Multivitamins: Brand Ranking by Positioning 2015
- Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
- Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
- Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
- Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
- Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
- Table 6 Sales of Tonics by Positioning: % Value 2013-2016
- Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
- Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
- Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
- Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
- Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
- Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
- Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
- Bayer Corp in Consumer Health (usa)
- Strategic Direction
- Key Facts
- Summary 3 Bayer Corp: Key Facts
- Competitive Positioning
- Summary 4 Bayer Corp: Competitive Position 2016
- General Nutrition Centers Inc in Consumer Health (usa)
- Strategic Direction
- Key Facts
- Summary 5 General Nutrition Centers Inc: Key Facts
- Summary 6 General Nutrition Centers Inc: Operational Indicators
- Competitive Positioning
- Summary 7 General Nutrition Centers Inc: Competitive Position 2016
- Mcneil Consumer & Specialty Pharmaceuticals in Consumer Health (usa)
- Strategic Direction
- Key Facts
- Summary 8 McNeil Consumer & Specialty Pharmaceuticals: Key Facts
- Competitive Positioning
- Summary 9 McNeil Consumer & Specialty Pharmaceuticals: Competitive Position 2016
- Nbty Inc in Consumer Health (usa)
- Strategic Direction
- Key Facts
- Summary 10 NBTY Inc: Key Facts
- Summary 11 NBTY Inc: Operational Indicators
- Competitive Positioning
- Summary 12 NBTY Inc: Competitive Position 2016
- Walgreen Co in Consumer Health (usa)
- Strategic Direction
- Key Facts
- Summary 13 Walgreen Co: Key Facts
- Summary 14 Walgreen Co: Operational Indicators
- Competitive Positioning
- Summary 15 Walgreen Co: Competitive Position 2016
- Executive Summary
- Consumer Health Maintains Strong Growth in 2016
- Renewed Focus on Health Across Age Groups Broadens the Consumer Base
- Mergers and Acquisitions Reshape the Competitive Landscape
- E-commerce Gains Momentum
- Positive Outlook for Consumer Health in the US
- Key Trends and Developments
- Renewed Focus on Health Across All Age Groups Serves To Broaden the Consumer Base
- Digestive Health Takes Centre Stage
- Consumer Health Industry Responds To Concerns Over Transparency and Safety
- Market Indicators
- Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
- Table 15 Life Expectancy at Birth 2011-2016
- Market Data
- Table 16 Sales of Consumer Health by Category: Value 2011-2016
- Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
- Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
- Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
- Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
- Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
- Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
- Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
- Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
- Appendix
- OTC Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Self-medication/self-care and Preventive Medicine
- Switches
- Summary 16 OTC: Switches 2014-2016
- Sources
- Summary 17 Research Sources
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