Vitamins in Bulgaria
Since the COVID-19 pandemic, Bulgarians have become even more mindful about illness prevention and are choosing to supplement their diets to boost their immune systems. After a surge in demand at the height of the pandemic in 2020, current value sales of vitamins decreased in 2021 before rebounding slightly in 2022. Whilst consumer interest in vitamins remains strong, a decrease in consumption was inevitable after such dynamic growth in 2020. The best example of this is the single vitamin catego...
Euromonitor International's Vitamins in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Vitamins in Bulgaria
- Euromonitor International
- October 2022
- List Of Contents And Tables
- VITAMINS IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Vitamins witness slight recovery as demand patterns normalise
- Consumers stick to multivitamins as pandemic starts to ease
- Rising demand for other single vitamins to support specific ailments
- PROSPECTS AND OPPORTUNITIES
- Slower growth as consumers reduce demand for key vitamins
- Smaller vitamins categories to gain appeal as health awareness and prevention strategies pick up
- E-commerce sales to achieve double-digit growth over the forecast period
- CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2017-2022
- Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
- Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
- Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
- Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
- Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
- CONSUMER HEALTH IN BULGARIA
- EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 9 Life Expectancy at Birth 2017-2022
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2017-2022
- Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
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