Vitamins in Brazil
After the significant surge in sales witnessed in Brazil during the COVID-19 pandemic, vitamins is expected to see more modest rates of volume and current value growth in 2023, although they will exceed the 2022 levels. The favourable performance in current value terms will primarily be fuelled by multivitamins. Notably, there has been a shift in consumer preference from lower-priced single vitamins such as vitamin C and D, towards products that promise a more comprehensive approach to enhancing...
Euromonitor International's Vitamins in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Vitamins in Brazil
- Euromonitor International
- March 2024
- List Of Contents And Tables
- VITAMINS IN BRAZIL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sales stabilise at a far higher level than pre-pandemic, with multivitamins driving growth
- Online brands redefine wellness choices with personalised vitamins
- Digital native brands move into pharmacies, while private label continues to grow
- PROSPECTS AND OPPORTUNITIES
- The long-term effects of the pandemic and demand from specific audiences set to sustain solid growth in the forecast period
- The demand for functional wellness products will increase the competition across industries
- The quest for health opens up space for new advertising and sales channels
- CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2018-2023
- Table 2 Sales of Vitamins by Category: % Value Growth 2018-2023
- Table 3 Sales of Multivitamins by Positioning: % Value 2018-2023
- Table 4 NBO Company Shares of Vitamins: % Value 2019-2023
- Table 5 LBN Brand Shares of Vitamins: % Value 2020-2023
- Table 6 Forecast Sales of Vitamins by Category: Value 2023-2028
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
- CONSUMER HEALTH IN BRAZIL
- EXECUTIVE SUMMARY
- Consumer health in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
- Table 9 Life Expectancy at Birth 2018-2023
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2018-2023
- Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
- Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
- Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
- Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
Research Assistance
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