Vitamins in Austria
Sales of vitamins have continued to drop sharply in retail volume terms in 2023, with price inflation unable to prevent the category from recording a decline in current value terms, too. Following the outbreak of COVID-19 there was a surge in demand for vitamins as consumers looked to give their immune system a boost, with significant gains in retail volume terms seen in 2020 and 2021. As COVID-19 fears subsided demanded started to drop off in 2022 and this pattern has continued into 2023 with t...
Euromonitor International's Vitamins in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Vitamins in Austria
- Euromonitor International
- October 2023
- List Of Contents And Tables
- VITAMINS IN AUSTRIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- The end of the pandemic spells bad news for sales of vitamins
- Consumers turn their back on immune boosting vitamins as their priorities change
- Little change in the competitive landscape as leading players continue to invest in updating and improving their portfolios
- PROSPECTS AND OPPORTUNITIES
- Opposing trends expected to lead to sales stagnating over the forecast period
- Multivitamins represent value and convenience while vitamin E set to benefit from focus on beauty and self-image
- Subscription sales offer big potential for vitamins
- CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2018-2023
- Table 2 Sales of Vitamins by Category: % Value Growth 2018-2023
- Table 3 Sales of Multivitamins by Positioning: % Value 2018-2023
- Table 4 NBO Company Shares of Vitamins: % Value 2019-2023
- Table 5 LBN Brand Shares of Vitamins: % Value 2020-2023
- Table 6 Forecast Sales of Vitamins by Category: Value 2023-2028
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
- CONSUMER HEALTH IN AUSTRIA
- EXECUTIVE SUMMARY
- Consumer health in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
- Table 9 Life Expectancy at Birth 2018-2023
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2018-2023
- Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
- Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
- Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
- Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2022-2023
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 2 Research Sources
Research Assistance
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