Category: Virtual Reality
Virtual Reality market research reports by Euromonitor International
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Extended Reality (XR) Reinventing the Customer’s Experience
Extended Reality (XR) Reinventing the Customer’s Experience As consumers spend more time online, businesses need to utilise XR to offer a more innovative and captivating experience to engage with their customers or risk losing them (online and offline). Euromonitor International's Extended Reality ( ... Read More
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Travel in the Metaverse
Travel in the Metaverse The metaverse is the next iteration of the internet, promising to be as disruptive to travel brands and destinations as online booking and the mobile web. Already brands are testing the waters, offering fun, immersive travel experiences and launching brand campaigns in the me ... Read More
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Top 10 Global Consumer Trends 2022: Expert Opinions and Trend Manifestation
Top 10 Global Consumer Trends 2022: Expert Opinions and Trend Manifestation Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. These provide insight into changing consumer values, exploring how consumer behaviour is ... Read More
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