Consumer Lifestyles in Vietnam
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Vietnam 2024
- Personal traits and values
- Most c onsumers in Vietnam take health and safety precautions when they leave home
- Gen Z spend and prioritise most of their time with their parents
- Consumers in Vietnam feel at ease expressing their identity in social circles
- Millennials most likely to prefer curated experiences that are tailored to their tastes
- Millennials are Vietnam’s most optimistic generation
- Personal traits and values survey highlights
- Home life and leisure time
- Exercise is Vietnam’s most popular home activity, for all but Gen Z
- Millennials spend most of their leisure time visiting or updating social media
- Younger consumers seeking smart home features
- Baby boomers prefer city living more than others in Vietnam
- Safety tops the priority list for Vietnamese travellers
- Home life and leisure time survey highlights
- Eating and dietary habits
- Most Vietnamese use daily supplements
- Gen Z cite a lack of skill as their main deterrent to cooking at home
- Vietnamese consumers usually cook their own meals
- Millennials and baby boomers most likely to avoid meat or fish
- Millennials most willing to pay more for more sustainable products
- Eating and dietary habits survey highlights
- Working life
- Millennials want an employer that takes ethical and social responsibilities seriously
- Vietnamese parents less interested in working from home than their childless counterparts
- Millennials are most driven by higher salaries
- Consumers in Vietnam have entrepreneurial ambitions
- Working life survey highlights
- Health and wellness
- Daily exercise part of most Vietnamese health-related routines
- Vietnamese consumers turn to physical activity to alleviate stress
- Vietnamese consumers view health and nutritional properties as highly influential
- Millennials most likely to own a wearable
- Health and wellness survey highlights
- Shopping and spending
- Consumers in Vietnam more likely to prefer minimalistic living
- Gen X the least brand-loyal generation
- Gen Z most likely to seek out niche and exclusive brands
- Younger generations say that buying eco-conscious products makes them feel good
- Millennials more interested in sustainably-produced goods than others
- Millennials most active in their engagement and interactions with companies online
- Millennials are Vietnam’s most frequent online shoppers
- Younger generations expect to set more money aside for savings
- Millennials are Vietnam’s most financially secure generation
- Shopping and spending survey highlights
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