Video Games in Turkey
In 2022, video games experienced a double-digit increase in value sales, primarily due to the strong performance of video games software (digital). The widespread ownership of mobile phones and internet access in Turkey has contributed to the growth of online and mobile game sales. Additionally, the country's large population of young people has led to high demand for these products.
Euromonitor International's Video Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Video Games in Turkey
- Euromonitor International
- May 2023
- List Of Contents And Tables
- VIDEO GAMES IN TURKEY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Value sales of video games will be driven by online and mobile games
- Major investments to spur growth in video games
- Significance of e-commerce is increasing
- PROSPECTS AND OPPORTUNITIES
- High penetration of mobile phones and PC ownership will have a positive impact on sales in video games
- Sales of physical video games software expected to decline
- Local companies expected to increase their investment in the gaming industry
- CATEGORY DATA
- Table 1 Sales of Video Games by Category: Value 2017-2022
- Table 2 Sales of Video Games by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Video Games: % Value 2018-2022
- Table 4 LBN Brand Shares of Video Games: % Value 2019-2022
- Table 5 NBO Company Shares of Video Games Hardware: % Value 2018-2022
- Table 6 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
- Table 7 NBO Company Shares of Video Games Software: % Value 2018-2022
- Table 8 Distribution of Video Games by Format: % Value 2017-2022
- Table 9 Distribution of Video Games Hardware by Format: % Value 2017-2022
- Table 10 Distribution of Video Games Software by Format: % Value 2017-2022
- Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
- Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
- Table 13 Forecast Sales of Video Games by Category: Value 2022-2027
- Table 14 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
- TOYS AND GAMES IN TURKEY
- EXECUTIVE SUMMARY
- Toys and games in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 15 Sales of Toys and Games by Category: Value 2017-2022
- Table 16 Sales of Toys and Games by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Toys and Games: % Value 2018-2022
- Table 18 LBN Brand Shares of Toys and Games: % Value 2019-2022
- Table 19 Distribution of Toys and Games by Format: % Value 2017-2022
- Table 20 Forecast Sales of Toys and Games by Category: Value 2022-2027
- Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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