Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video games for the purposes of entertainment and relaxation. Unlike traditional toys and games, video games are popular amongst both adults and children of all ages, allowing families to play together. While Thais had largely returned to their pre-COVID-19...
Euromonitor International's Video Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Video Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Video Games in Thailand
Euromonitor International
May 2023
List Of Contents And Tables
VIDEO GAMES IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Buoyant performance for video games in 2022, with static consoles seeing an uplift, thanks to launch of new models
Mobile games continue to dominate sales
AR/VR headsets see slow demand
PROSPECTS AND OPPORTUNITIES
Gaming boom will continue apace
Mobile gaming grows in popularity
Continued decline for video games hardware, thanks to switch to digital platforms
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2017-2022
Table 2 Sales of Video Games by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Video Games: % Value 2018-2022
Table 4 LBN Brand Shares of Video Games: % Value 2019-2022
Table 5 NBO Company Shares of Video Games Hardware: % Value 2018-2022
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
Table 7 NBO Company Shares of Video Games Software: % Value 2018-2022
Table 8 Distribution of Video Games by Format: % Value 2017-2022
Table 9 Distribution of Video Games Hardware by Format: % Value 2017-2022
Table 10 Distribution of Video Games Software by Format: % Value 2017-2022
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
Table 13 Forecast Sales of Video Games by Category: Value 2022-2027
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
TOYS AND GAMES IN THAILAND
EXECUTIVE SUMMARY
Toys and games in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2017-2022
Table 16 Sales of Toys and Games by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Toys and Games: % Value 2018-2022
Table 18 LBN Brand Shares of Toys and Games: % Value 2019-2022
Table 19 Distribution of Toys and Games by Format: % Value 2017-2022
Table 20 Forecast Sales of Toys and Games by Category: Value 2022-2027
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027