Video Games in Thailand
Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video games for the purposes of entertainment and relaxation. Unlike traditional toys and games, video games are popular amongst both adults and children of all ages, allowing families to play together. While Thais had largely returned to their pre-COVID-19...
Euromonitor International's Video Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Video Games in Thailand
- Euromonitor International
- May 2023
- List Of Contents And Tables
- VIDEO GAMES IN THAILAND
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Buoyant performance for video games in 2022, with static consoles seeing an uplift, thanks to launch of new models
- Mobile games continue to dominate sales
- AR/VR headsets see slow demand
- PROSPECTS AND OPPORTUNITIES
- Gaming boom will continue apace
- Mobile gaming grows in popularity
- Continued decline for video games hardware, thanks to switch to digital platforms
- CATEGORY DATA
- Table 1 Sales of Video Games by Category: Value 2017-2022
- Table 2 Sales of Video Games by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Video Games: % Value 2018-2022
- Table 4 LBN Brand Shares of Video Games: % Value 2019-2022
- Table 5 NBO Company Shares of Video Games Hardware: % Value 2018-2022
- Table 6 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
- Table 7 NBO Company Shares of Video Games Software: % Value 2018-2022
- Table 8 Distribution of Video Games by Format: % Value 2017-2022
- Table 9 Distribution of Video Games Hardware by Format: % Value 2017-2022
- Table 10 Distribution of Video Games Software by Format: % Value 2017-2022
- Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
- Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
- Table 13 Forecast Sales of Video Games by Category: Value 2022-2027
- Table 14 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
- TOYS AND GAMES IN THAILAND
- EXECUTIVE SUMMARY
- Toys and games in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 15 Sales of Toys and Games by Category: Value 2017-2022
- Table 16 Sales of Toys and Games by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Toys and Games: % Value 2018-2022
- Table 18 LBN Brand Shares of Toys and Games: % Value 2019-2022
- Table 19 Distribution of Toys and Games by Format: % Value 2017-2022
- Table 20 Forecast Sales of Toys and Games by Category: Value 2022-2027
- Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook