Video Games in Malaysia

Video Games in Malaysia

Mobile games was a key driver in video games spending in 2022, supported by a higher penetration of smartphones in the country and smartphones being considered an essential item rather than a luxury. As most local consumers already have a smartphone and many popular mobile games are free to play, the barriers to entry for mobile gaming are very low. Moreover, young adults live active, highly mobile lifestyles, with mobile games benefiting from being accessible on the go, unlike static consoles.

Euromonitor International's Video Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.