Video Games in China
Video games recorded a high single-digit current value growth rate in 2021, driven by the dynamic performance of mobile games, which accounts for the majority of retail sales in video games in China, and registered a double-digit current value growth rate. However, in 2022 retail value sales of video games dropped for the first time since 2008, with nearly a double-digit current value decline, even though most cities in China imposed lockdowns due to the emergence of the Omicron variant of COVID...
Euromonitor International's Video Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Video Games in China
- Euromonitor International
- May 2023
- List Of Contents And Tables
- VIDEO GAMES IN CHINA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Video games suffers its first decline for many years
- Volume sales of video games hardware continue to decline due to supply shortages and weak demand
- miHoYo increases its share and takes third place in video games, behind Tencent and NetEase
- PROSPECTS AND OPPORTUNITIES
- Will AI disrupt the future of video games?
- The benefits of cloud gaming remain to be seen
- AR/VR headsets promises growth in a post-pandemic future
- CATEGORY DATA
- Table 1 Sales of Video Games by Category: Value 2017-2022
- Table 2 Sales of Video Games by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Video Games: % Value 2018-2022
- Table 4 LBN Brand Shares of Video Games: % Value 2019-2022
- Table 5 NBO Company Shares of Video Games Hardware: % Value 2018-2022
- Table 6 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
- Table 7 NBO Company Shares of Video Games Software: % Value 2018-2022
- Table 8 Distribution of Video Games by Format: % Value 2017-2022
- Table 9 Distribution of Video Games Hardware by Format: % Value 2017-2022
- Table 10 Distribution of Video Games Software by Format: % Value 2017-2022
- Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
- Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
- Table 13 Forecast Sales of Video Games by Category: Value 2022-2027
- Table 14 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
- TOYS AND GAMES IN CHINA
- EXECUTIVE SUMMARY
- Toys and games in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 15 Sales of Toys and Games by Category: Value 2017-2022
- Table 16 Sales of Toys and Games by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Toys and Games: % Value 2018-2022
- Table 18 LBN Brand Shares of Toys and Games: % Value 2019-2022
- Table 19 Distribution of Toys and Games by Format: % Value 2017-2022
- Table 20 Forecast Sales of Toys and Games by Category: Value 2022-2027
- Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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