In 2024, total volume sales of vegetables grew by 2%, impacted by rising prices. Several factors contributed to the significant price increases during the year, with drought and water shortages being the primary culprits affecting production, along with the high cost of irrigation water. Additionally, the resumption of exports to Mauritania had an impact. In 2023, Mauritania imposed customs duties on Moroccan exports to sub-Saharan countries, prompting local farmers to focus on domestic markets,...
Euromonitor International's Vegetables in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Cauliflowers and broccoli, Maize, Onion, Other Vegetables, Tomatoes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Vegetables market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Vegetables in Morocco
Euromonitor International
January 2025
List Of Contents And Tables
VEGETABLES IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Prices of vegetables surge locally, challenging total volume sales in 2024
Tomato production in Morocco declines, impacted by weather disruptions
Domestic onion consumption declines due to higher prices in 2024
PROSPECTS AND OPPORTUNITIES
Growth is expected to benefit from a rise in healthier home cooking
Vegetable prices are expected to continue rising across the forecast period
Staple and affordable vegetables that are central to Moroccan cuisine are expected to perform well
Summary 1 Major Processors of Vegetables 2024
CATEGORY DATA
Table 1 Total Sales of Vegetables by Category: Total Volume 2019-2024
Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
Table 3 Retail Sales of Vegetables by Category: Volume 2019-2024
Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
Table 5 Retail Sales of Vegetables by Category: Value 2019-2024
Table 6 Retail Sales of Vegetables by Category: % Value Growth 2019-2024
Table 7 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2019-2024
Table 8 Forecast Total Sales of Vegetables by Category: Total Volume 2024-2029
Table 9 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2024-2029
Table 10 Forecast Retail Sales of Vegetables by Category: Volume 2024-2029
Table 11 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2024-2029
Table 12 Forecast Retail Sales of Vegetables by Category: Value 2024-2029
Table 13 Forecast Retail Sales of Vegetables by Category: % Value Growth 2024-2029
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 16 Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 18 Retail Sales of Fresh Food by Category: Value 2019-2024
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029