Vacuum Cleaners in Turkey

Vacuum Cleaners in Turkey


Consumers have developed higher standards of home hygiene since the era of the pandemic, seeking appliances which are practical, convenient, and which offer high standards of cleaning efficiency. Within this context, both robotic and stick vacuum cleaners are deemed to be desirable options.

Euromonitor International's Vacuum Cleaners in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Vacuum Cleaners in Turkey
Euromonitor International
January 2024
List Of Contents And Tables
VACUUM CLEANERS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stick and robotic vacuum cleaners drive sales in the category
Average unit prices continue to rise, affecting appliances in a cross-category trend
Local companies become increasingly relevant in vacuum cleaners
PROSPECTS AND OPPORTUNITIES
Convenience and energy efficiency are set to shape ongoing consumer demand
Vacuum cleaners with dust bags set to become increasingly outdated
E-commerce continues to grow its distribution share
CATEGORY DATA
Table 1 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 2 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 5 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Consumer appliances record growth, despite the major earthquake which hit the country in February 2023
Devaluation of the TRY and increase in VAT lead to price hikes
Price competition between companies intensifies
E-commerce continues to grow
Consumer appliances has good prospects for ongoing growth
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 14 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 15 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 16 Sales of Consumer Appliances by Category: Value 2018-2023
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 23 Sales of Small Appliances by Category: Volume 2018-2023
Table 24 Sales of Small Appliances by Category: Value 2018-2023
Table 25 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 26 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 28 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 29 NBO Company Shares of Small Appliances: % Volume2019-2023
Table 30 LBN Brand Shares of Small Appliances: % Volume2020-2023
Table 31 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 32 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 41 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 42 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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