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Vacuum Cleaners in Morocco

Publisher Euromonitor International
Published Mar 03, 2026
Length 24 Pages
SKU # EP20964306

Description

Vacuum cleaners in Morocco is characterised by restrained volume growth but significant value sales growth, driven by premiumisation and the adoption of multi-functional products. The market is expected to grow, driven by local production, premiumisation and the increasing demand for energy-efficient appliances. Brand shares remain moderately concentrated, while new players like EZIclean are gaining visibility through online shops and specialised products. To succeed, brands should focus on inno...

Euromonitor International's Vacuum Cleaners in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Vacuum Cleaners in Morocco
Euromonitor International
March 2026
List Of Contents And Tables
VACUUM CLEANERS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and multi-functionality shape demand for vacuum cleaners in Morocco
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Slow volume growth masks value sales surge driven by premiumisation
Standard vacuum cleaners remain largest category, while robotic vacuum cleaners experience growth
Consumer demand for multi-functionality and compact designs rises
WHAT’S NEXT?
Local production is expected to drive future sales
Standard vacuum cleaners will remain the most popular, driven by increasing consumer spending confidence
CHART 2 Analyst Insight
Competitive pricing is anticipated to stimulate the market
COMPETITIVE LANDSCAPE
Top companies maintain their lead through premiumisation, while EZIclean gains traction
EZIclean launches an innovative, dog-friendly, robotic vacuum cleaner
CHART 3 EZIclean Offers Dog-Friendly Robotic Cleaner
CHANNELS
Specialist retailers drive sales through competitive pricing and e-commerce expansion
PRODUCTS
Dyson drives premiumisation with innovative features
Kärcher embodies multi-functionality and compact design
CHART 4 Kärcher’s Offers a Wireless, Multi-Functional Product
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Growth Decomposition of Consumer Appliances 2024-2029
CHART 7 Analyst Insight
CHART 8 Bosch Maroc Invests in Sustainable Products
CHART 9 Real GDP Growth and Inflation 2020-2030
CHART 10 PEST Analysis in Morocco 2025
CHART 11 Key Insights on Consumers in Morocco 2025
CHART 12 Consumer Landscape in Morocco 2025
CONSUMER APPLIANCES IN MOROCCO
EXECUTIVE SUMMARY
High import taxes and diminished consumer confidence slow consumer appliances’ growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Moroccan economy slows down demand for consumer appliances
Affluent consumers drive personal care appliances sales
Bosch Maroc invests in sustainable products to capture rising demand
WHAT’S NEXT?
Growth in spending power and local production set to boost consumer appliances sales
Personal care appliances set to remain the largest and best performing category
Direct-to-consumer sales and experiential retail expected to gain traction
COMPETITIVE LANDSCAPE
Leading manufacturers maintain market share amidst economic challenges
CHANNELS
Appliance and electronics specialists lead retail sales
Retail e-commerce gains traction with competitive pricing and convenience
Direct-to-consumer sales gain traction through local production
PRODUCTS
Bosch Maroc exemplifies sustainable innovation
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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