Report cover image

Vacuum Cleaners in Germany

Publisher Euromonitor International
Published Feb 17, 2026
Length 23 Pages
SKU # EP20911622

Description

Vacuum cleaners in Germany experienced minimal retail volume growth in 2025, to reach 7.9 million units, with growth primarily driven by robotic and stick vacuum cleaners. Despite a slightly negative consumer confidence index, some consumers continued to upgrade to newer models, particularly convenient robotic vacuum cleaners, which saw significant growth of 6% in retail volumes. Retail volume sales are forecast to decline in the forecast period, although growth is anticipated to continue in ret...

Euromonitor International's Vacuum Cleaners in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Vacuum Cleaners in Germany
Euromonitor International
February 2026
List Of Contents And Tables
VACUUM CLEANERS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Robotic and stick vacuum cleaners see volume growth, although the overall increase is minimal
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Despite a high possession rate, growth driven by upgrading and rising incomes
Standard vacuum cleaners remains dominant despite declining sales
Convenience and customisation trend drives growth
CHART 2 Robotic Vacuum Cleaners from Roborock and Dreame Have Arms and Legs
Dust protection and hygiene features drive premium sales
CHART 3 Miele Launches Guard L1 Comfort Vacuum Cleaner With Optimal Dust Protection
Compact and multifunctional designs boost sales
CHART 4 Samsung's New Bespoke AI Jet is Even Slimmer Than its Predecessor
WHAT’S NEXT?
Value growth as consumers expected to upgrade, despite volume decline
Continued dynamism for robotic vacuum cleaners as consumers seek to save time
CHART 5 Analyst Insight
Sustainability to be driven by regulation and changing consumer behaviour
COMPETITIVE LANDSCAPE
Dyson and Miele lead with innovation and trust, predominately in standard vacuum cleaners
Innovation drives growth for players in robotic vacuum cleaners
CHANNELS
Appliances and electronics specialists drives offline sales
Retail e-commerce gains traction due to changing habits, with a move to omnichannel
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Samsung Launches Bespoke AI Jet Ultra Cordless Stick Vacuum in Germany
CHART 8 Cosori Launches Dual-Chamber Turbo Tower Pro Smart
CHART 9 Analyst Insight
CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Germany 2025
CHART 13 Key Insights on Consumers in Germany 2025
CHART 14 Consumer Landscape in Germany 2025
CONSUMER APPLIANCES IN GERMANY
EXECUTIVE SUMMARY
Low volume increase, while premiumisation and technology drive higher value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Premium features drive value growth despite muted volume increase
Smart and AI-powered consumer appliances increasingly favoured
Consumers seek multifunctional, compact products to save space and offer convenience
WHAT’S NEXT?
Premiumisation expected to drive growth
Dynamism for heat pumps due to energy efficiency and cost savings
Smart technologies and multifunctionality to shape the future
COMPETITIVE LANDSCAPE
Leading manufacturers maintain strength through innovation and distribution
SharkNinja raises the competition, and opportunities remain
CHANNELS
Appliances and electronics specialists leads offline sales with premium offerings
The rise of retail e-commerce and further prospects for omnichannel retailing
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us