In 2024, the portable players category in Ukraine saw solid growth in both current value and volume terms, primarily fuelled by the rising demand for wireless speakers. Notably, wireless speakers emerged as the sole segment to demonstrate growth across both metrics during this period. Amidst the constraints of the Russian invasion of Ukraine and limited entertainment options, local consumers are increasingly turning to personal celebrations and gatherings, thereby driving up the demand for wirel...
Euromonitor International's Portable Players in Ukraine report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: E-Readers, Portable Media Players, Wireless Speakers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Portable Players market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Portable Players in Ukraine
Euromonitor International
July 2024
List Of Contents And Tables
PORTABLE PLAYERS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wireless speakers drive category growth in 2024
E-readers continues to be impacted by multifunctionality of other devices
Harman retains the lead in 2024, albeit with some loss of share to smaller players
PROSPECTS AND OPPORTUNITIES
Category growth will be impacted by declining interest in e-readers
Desire for versatility set to boost the performance of wireless speakers in the years ahead
Appliances and electronics specialists will remain the leading distribution channel over the forecast period
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2019-2024
Table 2 Sales of Portable Players by Category: Value 2019-2024
Table 3 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 4 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Portable Players: % Volume 2020-2024