Consumer Values and Behaviour in the USA
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in the USA report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in the US
- Consumers are troubled by the escalating expenses associated with everyday goods
- Baby boomers feel at ease expressing their identity among friends and family
- Consumers in the US enjoy experimenting with novel goods and amenities
- Younger generations want products and services that are uniquely tailored to them
- Consumers in the US anticipate that their level of happiness will increase in the future
- Younger generations anticipate to be working harder and benefit from financial growth
- Millennials are the most active in keeping themselves busy at home
- Safe location is the most appreciated home feature among Americans
- American consumers prefer cooking and baking for themselves over ordering in
- Americans prefer to engage in activities other than preparing meals
- 20% of Gen Z say they do not cook very well
- Baby boomers more likely to look for healthy ingredients and study nutrition labels
- Americans are less concerned about work-life balance compared to global average
- American consumers prioritise earning a high salary, especially Gen Z
- Millennials maintain the strongest split between their work and private life
- American consumers connect with friends through digital means
- Millennials enjoy the greatest amount of leisure activities compared to other generations
- Consumers in the US primarily seek getting the best return on money spent when travelling
- Baby boomers' biggest concern when travelling is safety
- Most Americans enjoy walking or hiking at least once a week as a means of exercise
- Millennials engage in alternative solo excercise activities
- Millennials are taking active steps in stress-reduction and mental wellbeing activities
- Americans are feeling uneasy about the effects of climate change
- Baby boomers leading the fight for more sustainable living
- Americans less concerned about green behaviours/activism compared to rest of the world
- Baby boomers heavily influenced by a brand or company's social and political positions
- American consumers enjoy discovering good deals
- Older consumers more likely to buy goods from locally-owned stores
- Consumers in the US are willing to buy second-hand or previously-owned items
- Those willing to buy second-hand or previously-owned items are prone to be older consumers
- American consumers subscribe to online platforms for streaming media
- Increased spending on groceries will be priority over the next year
- Younger generations planning to increase spending on health and wellness the most
- American consumers are concerned about their current financial situation
- Older generations are more concerned about their current financial situation
- Building up their savings is a goal for Gen Z consumers over the next year
- Less than half of consumers prefer to be anonymous online
- Millennials are utilising the latest in what technology has to offer
- Consumers access social media accounts to edit profiles daily
- Baby boomers are the least active generation for online activities
- Younger generations most interested in what other consumers have to say online
- Americans' online interactions are focused on engaging with companies' social media posts
- Younger generations are most likely to share or retweet companies' social media feed or posts
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