Video Games in Turkey
Continued high inflation and a weak local currency negatively impacted video games in Turkey in 2023. Though current value sales increased, constant value sales fell significantly. Also, a notable trend in 2023 was the shift from mobile games to computer and console games. This was mainly because the thriving local gaming industry focuses more on computers and consoles. Turkey is now one of the leading global gaming players, with significant investment pouring into the industry. In addition, a w...
Euromonitor International's Video Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Video Games in Turkey
- Euromonitor International
- May 2024
- List Of Contents And Tables
- VIDEO GAMES IN TURKEY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Mobile games loses value share to computer and console games
- Localisation significant factor in success
- Android-based devices for mobile games lose significant value share
- PROSPECTS AND OPPORTUNITIES
- Bright outlook over forecast period
- Continuing differentiation drives success
- E-commerce gains further value share
- CATEGORY DATA
- Table 1 Sales of Video Games by Category: Value 2018-2023
- Table 2 Sales of Video Games by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Video Games: % Value 2019-2023
- Table 4 LBN Brand Shares of Video Games: % Value 2020-2023
- Table 5 NBO Company Shares of Video Games Hardware: % Value 2019-2023
- Table 6 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
- Table 7 NBO Company Shares of Video Games Software: % Value 2019-2023
- Table 8 Distribution of Video Games by Format: % Value 2018-2023
- Table 9 Distribution of Video Games Hardware by Format: % Value 2018-2023
- Table 10 Distribution of Video Games Software by Format: % Value 2018-2023
- Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
- Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
- Table 13 Forecast Sales of Video Games by Category: Value 2023-2028
- Table 14 Forecast Sales of Video Games by Category: % Value Growth 2023-2028
- TOYS AND GAMES IN TURKEY
- EXECUTIVE SUMMARY
- Toys and games in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 15 Sales of Toys and Games by Category: Value 2018-2023
- Table 16 Sales of Toys and Games by Category: % Value Growth 2018-2023
- Table 17 NBO Company Shares of Toys and Games: % Value 2019-2023
- Table 18 LBN Brand Shares of Toys and Games: % Value 2020-2023
- Table 19 Distribution of Toys and Games by Format: % Value 2018-2023
- Table 20 Forecast Sales of Toys and Games by Category: Value 2023-2028
- Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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