Turkey Home Video

Home Video in Turkey


In 2024, home video in Turkey is poised to experience modest volume growth, primarily propelled by the rising popularity of OLED TVs, a relatively new category in the market. Conversely, sales of LCD TVs are anticipated to decline in volume, attributed to a stagnation in sales following a period of positive growth in the previous year. Early purchases made by consumers to avoid anticipated price hikes, coupled with the introduction of QLED and Google TVs, drive sales during 2023, resulting in a...

Euromonitor International's Home Video in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Video in Turkey
Euromonitor International
July 2024
List Of Contents And Tables
HOME VIDEO IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
TV sales experience stagnation in 2024
Value sales of TVs see significant growth due to high unit price increases
Shift in consumer demand for premium and economy TV brands
PROSPECTS AND OPPORTUNITIES
Success of OLED TVs expected to drive growth
Television manufacturers to heavily invest in AI integration
Rising demand for superior quality and cinematic experience
CATEGORY DATA
Table 1 Sales of Home Video by Category: Volume 2019-2024
Table 2 Sales of Home Video by Category: Value 2019-2024
Table 3 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 4 Sales of Home Video by Category: % Value Growth 2019-2024
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 6 NBO Company Shares of Home Video: % Volume 2020-2024
Table 7 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 8 Distribution of Home Video by Channel: % Volume 2019-2024
Table 9 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 10 Forecast Sales of Home Video by Category: Value 2024-2029
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
CONSUMER ELECTRONICS IN TURKEY
EXECUTIVE SUMMARY
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 15 Sales of Consumer Electronics by Category: Value 2019-2024
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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