Turkey Health and Wellness

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,275	68 Pages	Euromonitor International	August, 2024	EP19078951

Best Price Guarantee
Price	from $2,275
Length	68 Pages
Publisher	Euromonitor International
Published Date	August, 2024
SKU	EP19078951

Health and Wellness in Turkey

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Health and Wellness in Turkey
Euromonitor International
August 2024
List Of Contents And Tables
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW HOT DRINKS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Local tea remains hugely popular with consumers increasingly looking for healthier options
Natural claims prove popular
No added sugar claims prove popular as consumers aim to improve their health and control their weight
PROSPECTS AND OPPORTUNITIES
Earthquake likely to continue impacting sales of health and wellness hot drinks
Natural and organic claims set for strong growth in fresh coffee
Free from claims could be an important source of growth for hot drinks over the forecast period
CATEGORY DATA: Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023; Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023; Table 3 mpany Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 4 mpany Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 5 mpany Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 6 mpany Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 7 mpany Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 8 recast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028; Table 9 recast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SOFT DRINKS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Turkey provides fertile ground for the growth and development of health and wellness soft drinks
Natural claims thriving as consumers look to make healthier choices
Good source of vitamins and energy boosting claims benefit from consumers pursuing healthier and more active lives
PROSPECTS AND OPPORTUNITIES
Consumers expected to remain focused on making healthier choices when it comes to soft drinks
Natural will remain a key claim but energy boosting claims set to rise to the top as consumers lead increasingly busy lives
Food intolerances and ethical concerns expected to influence demand in soft drinks
CATEGORY DATA: Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023; Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023; Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028; Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health and wellness claims attract consumers despite soaring inflation
Natural snacks benefit from concerns about overprocessed foods
Vegan snacks on the rise as players launch a wide range of new products
PROSPECTS AND OPPORTUNITIES
New private label lines could be key to the growth and development of health and wellness snacks
Natural set to be one of the most dynamic claims in snacks over the forecast period as consumers ditch overly processed foods
Increasing focus on health, animal welfare, and the environment set to influence purchasing decisions in snacks
CATEGORY DATA: Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023; Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023; Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023; Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023; Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023; Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023; Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023; Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028; Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Despite mounting financial pressures consumers remain keen to purchase fortified/functional dairy products and alternatives in 2023
Good source of minerals remains the largest health and wellness claim with dairy seen as an important part of a healthy diet
Low salt benefits from more consumers becoming aware of the dangers of high salt consumption
PROSPECTS AND OPPORTUNITIES
Fortified/functional and dietary and free from products set to grow in dairy products and alternatives
Good source of vitamins claims likely to be highly appealing to consumers
Rising concerns over Turkey’s obesity epidemic set to fuel demand for weight management products
CATEGORY DATA: Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023; Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023; Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023; Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V; Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20; Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2; Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023; Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028; Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing preference for natural and organic formulations in sauces, dips and condiments and sweet spreads, while low/no fat claims continue to grow
Natural remains the leading health and wellness claim in cooking ingredients and meals, with consumers looking to avoid overprocessed foods
Increasing numbers of consumers looking to follow meat free diets as health and environmental concerns grow
PROSPECTS AND OPPORTUNITIES
Established players face competition from local players in sauces dips and condiments and sweet spreads
Natural olive oil likely to remain a key source of sales
Healthy honey creating a buzz, while obesity rates remain a cause for concern
CATEGORY DATA: Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023; Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023; Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028; Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
High fibre bread and breakfast cereals appeal to an increasingly health conscious consumer base
Gluten free staple foods finding a growing audience
Natural staple foods attract more consumers
PROSPECTS AND OPPORTUNITIES
Health-conscious consumers set to drive new launches in high fibre bread and high protein breakfast cereals
New regulation on trans fats set to have lasting impact on staple foods
Better for you claims expected to gain market share as health concerns rise
CATEGORY DATA: Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023; Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023; Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028; Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028