Consumers in Turkey became increasingly price-sensitive in 2023 due to factors such as the steep inflation rate, the earthquake in February 2023 and the drop in tourist arrivals since Russia's invasion of Ukraine, with these being key source markets. Companies have therefore had to work hard to attract and retain the attention of shoppers and many have been doing so through product differentiation, leading to regular new product launches. While some producers focused on offering discounts on the...
Euromonitor International's HW Snacks in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Snacks in Turkey
Euromonitor International
August 2024
List Of Contents And Tables
HW SNACKS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health and wellness claims attract consumers despite soaring inflation
Natural snacks benefit from concerns about overprocessed foods
Vegan snacks on the rise as players launch a wide range of new products
PROSPECTS AND OPPORTUNITIES
New private label lines could be key to the growth and development of health and wellness snacks
Natural set to be one of the most dynamic claims in snacks over the forecast period as consumers ditch overly processed foods
Increasing focus on health, animal welfare, and the environment set to influence purchasing decisions in snacks
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028