Gardening in Turkey
In 2023, Turkey's gardening sector experienced significant growth in the use of fertiliser, driven by the burgeoning interest in home gardening. Leading brands such as Vilmorin (Vilmorin Anadolu Tohumculuk), Çiçek Costuran (Ozlem Hasere Ilaclari), and Proseed (Proseed Tarim Gida ve San Tic Ltd Sti) capitalise on this trend by offering high-quality, innovative products tailored to the specific needs of Turkish gardeners. Vilmorin is known for its eco-friendly fertiliser, while Çiçek Costuran focu...
Euromonitor International's Gardening in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Gardening in Turkey
- Euromonitor International
- June 2024
- List Of Contents And Tables
- GARDENING IN TURKEY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Fertiliser benefits from the increasing trend of home gardening
- Sustainable living practices lead to growth in gardening equipment
- Seeds benefit from consumers opting to grow their own produce
- PROSPECTS AND OPPORTUNITIES
- Rising urbanisation will support sales in pots and planters over the forecast period
- Horticulture will maintain positive growth, buoyed by Turkey’s advantageous climate
- Consumers will continue to value brick-and-mortar stores for gardening products
- CATEGORY DATA
- Table 1 Sales of Gardening by Category: Value 2018-2023
- Table 2 Sales of Gardening by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Gardening: % Value 2019-2023
- Table 4 LBN Brand Shares of Gardening: % Value 2020-2023
- Table 5 Distribution of Gardening by Format: % Value 2018-2023
- Table 6 Forecast Sales of Gardening by Category: Value 2023-2028
- Table 7 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
- HOME AND GARDEN IN TURKEY
- EXECUTIVE SUMMARY
- Home and garden in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- MARKET DATA
- Table 8 Sales of Home and Garden by Category: Value 2018-2023
- Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
- Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
- Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
- Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
- Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
- Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
- Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
- Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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