Consumer Values and Behaviour in Turkey
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Turkey
- Taking health and safety precautions when leaving home remains crucial
- Older generations are more concerned about rising costs of everyday goods
- Turkish consumers have a habit of testing out new products and services
- Millennials demand uniquely tailored offerings and solutions
- Turkish consumers are less optimistic about the future compared to the global average
- Gen Z remain the most optimistic about their outlook on life
- Millennials are most active in keeping themselves busy at home
- Safe location is the most appreciated home feature among Turkish consumers
- Consumers prefer to cook or bake for themselves
- Turkish consumers say that another member of the family usually prepares meals for them
- Spending time elsewhere remains a major reason for younger generations not cooking
- Identifying healthy ingredients remains the most important dietary restriction in Turkey
- Gen X are the most likely to demand a job allowing balance between work and personal lives
- Earning a lucrative income is top of the work priority list
- Strong demand for clear separation between professional and personal lives
- Weekly online socialising is the most preferred leisure activity among Turks
- Younger generations are most likely to go and support their favourite sports teams or players
- Turkish consumers prioritise hotels and resorts that offer comprehensive packages when travelling
- Family-orientated and child-friendly features highest on priority list for millennials
- Less strenuous exercise such as walking or hiking is the most frequent training routine
- Baby boomers prefer slower paced exercise
- Millennials are taking active steps to reduce stress and manage their mental health
- Turkish consumers remain concerned about climate change
- Consumers are actively pursuing environmentally-conscious lifestyles
- Gen Z consumers are least concerned about green behaviours and activism
- Gen X are most likely to share their opinions online on social/political issues
- Turkish consumers are much less concerned about finding bargains than the rest of the world
- Baby boomers are most likely generation to enjoy visiting shopping malls
- Consumers search for products that feature labels that are straightforward
- Millennials prefer tried and tested brands
- Consumers in Turkey are drawn to digital streaming services
- Spending on groceries is expected to see the biggest increase in the future
- Gen X are expected to contribute the largest increase in grocery spending
- Consumers in Turkey feel at ease with their current financial situation
- Gen Z rely on financial support from family and friends or subsidies from the government
- Less than one in four baby boomers intends to save more in the future
- Turkish consumers take an active role in controlling the sharing of data and managing privacy settings
- Millennials at the forefront in managing their online profiles and behaviour
- Turkish consumers use a range of messaging or communications apps
- Millennials are most actively using communication or messaging apps
- Online shopping and interactions driven by millennial consumers
- Turkish consumers are more likely to make purchases via social media than the global average
- Millennials are much more comfortable engaging with companies online
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