Consumer Lifestyles in Turkey
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Turkey 2024
- Personal traits and values
- Turks feel concerned with rising unit prices of essential goods
- Older generations prioritise spending time with close family
- Gen X most likely to give back to those in need
- Turkish consumers are willing to explore and try new offerings
- Younger generations more optimistic about the future
- Personal traits and values survey highlights
- Home life and leisure time
- Turks most regularly socialize online during their time at home
- Turkish consumers prefer socialising face-to-face as a leisure activity
- Gen X more interested in a home’s shared living space than other generations are
- Baby boomers would most like to live near access to public transport
- Consumers in Turkey more likely to prefer all-inclusive hotels and resorts when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Millennials most actively trying to monitor what they eat to lose weight
- Not having time to cook remains major barrier to cooking at home
- Turkish consumers prefer to cook their own meals
- Younger consumers pay closer attention to nutritional labels
- Turks are willing to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Baby boomers and Gen Z want to work with like-minded individuals
- Consumers in Turkey seek a healthy work-life balance
- Baby boomers most driven by promises of a competitive salary
- Turks have entrepreneurial ambitions and want to be their own boss
- Working life survey highlights
- Health and wellness
- Turks prefer to walk or hike for exercise at least once a week
- Herbal remedies most popular stress-reduction measure among older generations
- Turks consider health and nutritional properties to be the most influential product feature
- Millennials most likely to own a health and fitness tracking device
- Health and wellness survey highlights
- Shopping and spending
- Turkish consumers increasing their visits to discount stores
- Millennials most committed to buying brands based on known reputation
- Gen X more likely to seek out products with clear labels
- Turkish consumers committed to supporting locally-owned stores and buying local goods
- Gen X consumers committed to promotion of ethical shopping habits
- Younger generations most likely to engage and interact with brands online
- Consumers primarily trust recommendations from friends and family
- Younger generations intending to boost their savings
- Older generations more reliant on credit for everyday purchases
- Shopping and spending survey highlights
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