Top Five Trends in Loyalty

Top Five Trends in Loyalty


This report outlines the top five loyalty trends expected to have a significant impact on businesses and consumers in 2025. It highlights the tactics that should be embraced to improve business margins, enhance customer engagement and foster brand advocacy.


Euromonitor International’s Top Five Trends in Loyalty report is designed specifically for current and potential stakeholders in the emerging loyalty industry. It provides data and insights about the latest developments in the customer loyalty space. The report explores how loyalty programmes are evolving, triggering businesses to redefine their strategies and operating models. The report highlights key consumer trends which help outline effective roadmaps to accelerate growth opportunities.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Loyalty market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Introduction
Loyalty as a catalyst for profitability
Optimise rich data at scale with GenAI
Empowering loyalty with participatory experiences
Customising brand memberships for FMCG success
Conclusion

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