Travel in Turkey

Travel in Turkey


In 2024, inbound trips to Turkey increased significantly, driven by the country's reputation as a key destination for affordable holidays. International tourists are drawn to Turkey's diverse attractions and cost-effective travel packages, which are often considered cheaper to the likes of Spain. Foreign travellers visit the country for its rich historic and cultural heritage and sun/beach destinations. Germany is a key source market for inbound tourism, alongside Russia and the UK. Domestic tou...

Euromonitor International's Travel in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Travel in Turkey
Euromonitor International
September 2024
List Of Contents And Tables
TRAVEL IN TURKEY
EXECUTIVE SUMMARY
Travel in 2024
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2019-2024
Table 2 Surface Travel Modes Online Sales: Value 2019-2024
Table 3 Forecast Surface Travel Modes Sales: Value 2024-2029
Table 4 Forecast Surface Travel Modes Online Sales: Value 2024-2029
Table 5 In-Destination Spending: Value 2019-2024
Table 6 Forecast In-Destination Spending: Value 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Turkey remains a leading holiday destination
High hotel prices in Turkey push locals to holiday abroad
PROSPECTS AND OPPORTUNITIES
Eastern Turkish cities to see tourism recovery amid promising growth of inbound arrivals
Medical tourism set to surge in Turkey
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2019-2024
Table 8 Inbound Arrivals by Country: Number of Trips 2019-2024
Table 9 Inbound City Arrivals 2019-2024
Table 10 Inbound Tourism Spending: Value 2019-2024
Table 11 Forecast Inbound Arrivals: Number of Trips 2024-2029
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029
Table 13 Forecast Inbound Tourism Spending: Value 2024-2029
Table 14 Domestic Tourism by Destination: Number of Trips 2019-2024
Table 15 Domestic Spending: Value 2019-2024
Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029
Table 17 Forecast Domestic Spending: Value 2024-2029
Table 18 Outbound Departures: Number of Trips 2019-2024
Table 19 Outbound Departures by Destination: Number of Trips 2019-2024
Table 20 Outbound Tourism Spending: Value 2019-2024
Table 21 Forecast Outbound Departures: Number of Trips 2024-2029
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2024-2029
Table 23 Forecast Outbound Spending: Value 2024-2029
AIRLINES IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Airlines witness dynamic value growth fuelled by hyperinflation
Low cost carrier Anadolu Jet rebrands as AJet
PROSPECTS AND OPPORTUNITIES
Airlines are projected to expand their international routes
Competition among low-cost carriers is expected to intensify
CATEGORY DATA
Table 24 Airlines Sales: Value 2019-2024
Table 25 Airlines Online Sales: Value 2019-2024
Table 26 Airlines: Passengers Carried 2019-2024
Table 27 Airlines NBO Company Shares: % Value 2019-2023
Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2024
Table 29 Low Cost Carriers Brands by Key Performance Indicators 2024
Table 30 Full Service Carriers Brands by Key Performance Indicators 2024
Table 31 Forecast Airlines Sales: Value 2024-2029
Table 32 Forecast Airlines Online Sales: Value 2024-2029
LODGING (DESTINATION) IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Steady growth in hotel properties due to expansion
Popular short-term rentals face challenges
PROSPECTS AND OPPORTUNITIES
International tourism to boost investment in hotel developments
Further value growth in short-term rentals and campsites expected
CATEGORY DATA
Table 33 Lodging (Destination) Sales: Value 2019-2024
Table 34 Lodging (Destination) Online Sales: Value 2019-2024
Table 35 Hotels Sales: Value 2019-2024
Table 36 Hotels Online Sales: Value 2019-2024
Table 37 Other Lodging Sales: Value 2019-2024
Table 38 Other Lodging Online Sales: Value 2019-2024
Table 39 Lodging (Destination) Outlets: Units 2019-2024
Table 40 Lodging (Destination) Rooms: Number of Rooms 2019-2024
Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2019-2024
Table 42 Hotels NBO Company Shares: % Value 2019-2023
Table 43 Hotel Brands by Key Performance Indicators 2024
Table 44 Forecast Lodging (Destination) Sales: Value 2024-2029
Table 45 Forecast Lodging (Destination) Online Sales: Value 2024-2029
Table 46 Forecast Hotels Sales: Value 2024-2029
Table 47 Forecast Hotels Online Sales: Value 2024-2029
Table 48 Forecast Other Lodging Sales: Value 2024-2029
Table 49 Forecast Other Lodging Online Sales: Value 2024-2029
Table 50 Forecast Lodging (Destination) Outlets: Units 2024-2029
BOOKING IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Travel intermediaries boost sales by cutting costs amid rising holiday prices and visa challenges
Online channel drives travel booking sales
PROSPECTS AND OPPORTUNITIES
Sun and cultural tourism to dominate leisure packages
Mobile bookings set to rise alongside smartphone usage
CATEGORY DATA
Table 51 Booking Sales: Value 2019-2024
Table 52 Business Travel Sales: Value 2019-2024
Table 53 Leisure Travel Sales: Value 2019-2024
Table 54 Travel Intermediaries NBO Company Shares: % Value 2019-2024
Table 55 Forecast Booking Sales: Value 2024-2029
Table 56 Forecast Business Travel Sales: Value 2024-2029
Table 57 Forecast Leisure Travel Sales: Value 2024-2029

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