Travel in Japan

Travel in Japan


Japan finally eased its various regulations around COVID-19 in 2023. This has had a significant impact on the travel industry in 2023, not only in terms of deregulation, but also in terms of changes in consumers’ perception of and behaviour towards travel, which has been a major driving force for recovery, especially for domestic travel and inbound tourism. For domestic travel, the lowering of the categorisation of COVID-19 to the same level as seasonal flu has helped normalise the virus, and th...

Euromonitor International's Travel in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Travel in Japan
Euromonitor International
September 2023
List Of Contents And Tables
TRAVEL IN JAPAN
EXECUTIVE SUMMARY
Travel in 2023
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2018-2023
Table 2 Surface Travel Modes Online Sales: Value 2018-2023
Table 3 Forecast Surface Travel Modes Sales: Value 2023-2028
Table 4 Forecast Surface Travel Modes Online Sales: Value 2023-2028
Table 5 In-Destination Spending: Value 2018-2023
Table 6 Forecast In-Destination Spending: Value 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
COVID-19 restrictions are finally lifted, driving growth
Staff shortages impact supply, which cannot meet demand
PROSPECTS AND OPPORTUNITIES
Post-COVID-19 behaviour changes need to be considered
International events and modern attractions/entertainment will help maintain momentum
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2018-2023
Table 8 Inbound Arrivals by Country: Number of Trips 2018-2023
Table 9 Inbound City Arrivals 2018-2023
Table 10 Inbound Tourism Spending: Value 2018-2023
Table 11 Forecast Inbound Arrivals: Number of Trips 2023-2028
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2023-2028
Table 13 Forecast Inbound Tourism Spending: Value 2023-2028
Table 14 Domestic Trips by Destination: Number of Trips 2018-2023
Table 15 Domestic Spending: Value 2018-2023
Table 16 Forecast Domestic Trips by Destination: Number of Trips 2023-2028
Table 17 Forecast Domestic Spending: Value 2023-2028
Table 18 Outbound Departures: Number of Trips 2018-2023
Table 19 Outbound Departures by Destination: Number of Trips 2018-2023
Table 20 Outbound Tourism Spending: Value 2018-2023
Table 21 Forecast Outbound Departures: Number of Trips 2023-2028
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2023-2028
Table 23 Forecast Outbound Spending: Value 2023-2028
AIRLINES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Airlines continues its recovery, but supply cannot keep pace with demand
Additional routes open up new possibilities
PROSPECTS AND OPPORTUNITIES
Charter flights may take off after legislation change
Sustainability will be an increasingly important area
CATEGORY DATA
Table 24 Airlines Sales: Value 2018-2023
Table 25 Airlines Online Sales: Value 2018-2023
Table 26 Airlines: Passengers Carried 2018-2023
Table 27 Airlines NBO Company Shares: % Value 2018-2022
Table 28 Low Cost Carriers Brands by Key Performance Indicators 2023
Table 29 Full Service Carriers Brands by Key Performance Indicators 2023
Table 30 Forecast Airlines Sales: Value 2023-2028
Table 31 Forecast Airlines Online Sales: Value 2023-2028
LODGING (DESTINATION) IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Average daily room rate rises significantly
New hotel openings and MICE create momentum
PROSPECTS AND OPPORTUNITIES
Resolution of staff shortages will be prioritised
Technology and digital transformation to support efficiency
CATEGORY DATA
Table 32 Lodging (Destination) Sales: Value 2018-2023
Table 33 Lodging (Destination) Online Sales: Value 2018-2023
Table 34 Hotels Sales: Value 2018-2023
Table 35 Hotels Online Sales: Value 2018-2023
Table 36 Other Lodging Sales: Value 2018-2023
Table 37 Other Lodging Online Sales: Value 2018-2023
Table 38 Lodging (Destination) Outlets: Units 2018-2023
Table 39 Lodging (Destination) Rooms: Number of Rooms 2018-2023
Table 40 Lodging (Destination) by Incoming vs Domestic: % Value 2018-2023
Table 41 Hotels NBO Company Shares: % Value 2018-2022
Table 42 Hotel Brands by Key Performance Indicators 2023
Table 43 Forecast Lodging (Destination) Sales: Value 2023-2028
Table 44 Forecast Lodging (Destination) Online Sales: Value 2023-2028
Table 45 Forecast Hotels Sales: Value 2023-2028
Table 46 Forecast Hotels Online Sales: Value 2023-2028
Table 47 Forecast Other Lodging Sales: Value 2023-2028
Table 48 Forecast Other Lodging Online Sales: Value 2023-2028
Table 49 Forecast Lodging (Destination) Outlets: Units 2023-2028
BOOKING IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Technologies developed for seamless business booking
Nationwide Travel Discount Campaign (national travel subsidy programme) drives bookings
PROSPECTS AND OPPORTUNITIES
Intermediaries will play a significant role in stimulating domestic demand
Intermediaries key for luxury travel
CATEGORY DATA
Table 50 Booking Sales: Value 2018-2023
Table 51 Business Travel Sales: Value 2018-2023
Table 52 Leisure Travel Sales: Value 2018-2023
Table 53 Travel Intermediaries NBO Company Shares: % Value 2018-2023
Table 54 Forecast Booking Sales: Value 2023-2028
Table 55 Forecast Business Travel Sales: Value 2023-2028
Table 56 Forecast Leisure Travel Sales: Value 2023-2028

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings