Travel in China

Travel in China


Travel sales in China are set to strongly rebound in 2023, following the lifting of COVID-19 restrictions in the country and the reopening of the border to inbound arrivals. In terms of domestic tourism, volume is predicted to recover faster than expenditure, which will be driven mostly by a slowdown in economic growth, but also by a low in consumer confidence, meaning greater trading down for travel products.

Euromonitor International's Travel in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Travel in China
Euromonitor International
September 2023
List Of Contents And Tables
TRAVEL IN CHINA
EXECUTIVE SUMMARY
Travel in 2023 – China reopens
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2018-2023
Table 2 Surface Travel Modes Online Sales: Value 2018-2023
Table 3 Forecast Surface Travel Modes Sales: Value 2023-2028
Table 4 Forecast Surface Travel Modes Online Sales: Value 2023-2028
Table 5 In-Destination Spending: Value 2018-2023
Table 6 Forecast In-Destination Spending: Value 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
China reopens as “zero-Covid” policy ends
Domestic spending hindered by trading down
PROSPECTS AND OPPORTUNITIES
Domestic duty-free options to increase, as consumer appetite grows
Ample potential for inbound tourism
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2018-2023
Table 8 Inbound Arrivals by Country: Number of Trips 2018-2023
Table 9 Inbound City Arrivals 2018-2023
Table 10 Inbound Tourism Spending: Value 2018-2023
Table 11 Forecast Inbound Arrivals: Number of Trips 2023-2028
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2023-2028
Table 13 Forecast Inbound Tourism Spending: Value 2023-2028
Table 14 Domestic Trips by Destination: Number of Trips 2018-2023
Table 15 Domestic Spending: Value 2018-2023
Table 16 Forecast Domestic Trips by Destination: Number of Trips 2023-2028
Table 17 Forecast Domestic Spending: Value 2023-2028
Table 18 Outbound Departures: Number of Trips 2018-2023
Table 19 Outbound Departures by Destination: Number of Trips 2018-2023
Table 20 Outbound Tourism Spending: Value 2018-2023
Table 21 Forecast Outbound Departures: Number of Trips 2023-2028
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2023-2028
Table 23 Forecast Outbound Spending: Value 2023-2028
AIRLINES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Airline revenue increases in 2023, as “zero-Covid” policy ends in China
Full-service carriers better positioned for recovery
PROSPECTS AND OPPORTUNITIES
Huge potential in ancillary revenue for Chinese carriers
Demand for regional air routes expected to increase opportunities
CATEGORY DATA
Table 24 Airlines Sales: Value 2018-2023
Table 25 Airlines Online Sales: Value 2018-2023
Table 26 Airlines: Passengers Carried 2018-2023
Table 27 Airlines NBO Company Shares: % Value 2018-2022
Table 28 Low Cost Carriers Brands by Key Performance Indicators 2023
Table 29 Full Service Carriers Brands by Key Performance Indicators 2023
Table 30 Forecast Airlines Sales: Value 2023-2028
Table 31 Forecast Airlines Online Sales: Value 2023-2028
LODGING (DESTINATION) IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mid-market hotels continue to expand
Hotels see improvement in direct sales
PROSPECTS AND OPPORTUNITIES
“Bleisure” hotels gaining traction
Expansion in lower-tier cities to accommodate wider group of consumers
CATEGORY DATA
Table 32 Lodging (Destination) Sales: Value 2018-2023
Table 33 Lodging (Destination) Online Sales: Value 2018-2023
Table 34 Hotels Sales: Value 2018-2023
Table 35 Hotels Online Sales: Value 2018-2023
Table 36 Other Lodging Sales: Value 2018-2023
Table 37 Other Lodging Online Sales: Value 2018-2023
Table 38 Lodging (Destination) Outlets: Units 2018-2023
Table 39 Lodging (Destination) Rooms: Number of Rooms 2018-2023
Table 40 Lodging (Destination) by Incoming vs Domestic: % Value 2018-2023
Table 41 Hotels NBO Company Shares: % Value 2018-2022
Table 42 Hotel Brands by Key Performance Indicators 2023
Table 43 Forecast Lodging (Destination) Sales: Value 2023-2028
Table 44 Forecast Lodging (Destination) Online Sales: Value 2023-2028
Table 45 Forecast Hotels Sales: Value 2023-2028
Table 46 Forecast Hotels Online Sales: Value 2023-2028
Table 47 Forecast Other Lodging Sales: Value 2023-2028
Table 48 Forecast Other Lodging Online Sales: Value 2023-2028
Table 49 Forecast Lodging (Destination) Outlets: Units 2023-2028
BOOKING IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Offline booking makes a comeback
Sustainable travel is gaining momentum
PROSPECTS AND OPPORTUNITIES
Concept of travel management company (TMC) continues to penetrate booking space
Generative AI enables more personalised experience
CATEGORY DATA
Table 50 Booking Sales: Value 2018-2023
Table 51 Business Travel Sales: Value 2018-2023
Table 52 Leisure Travel Sales: Value 2018-2023
Table 53 Travel Intermediaries NBO Company Shares: % Value 2018-2023
Table 54 Forecast Booking Sales: Value 2023-2028
Table 55 Forecast Business Travel Sales: Value 2023-2028
Table 56 Forecast Leisure Travel Sales: Value 2023-2028

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