Traditional Toys and Games in Thailand

Traditional Toys and Games in Thailand


Retail sales of traditional toys and games saw a decline in constant value terms in 2022, as new generations of younger consumers preferred to seek out entertainment via digital platforms. Demand was further hampered by a continued decline in the national birth rate, which led to a decrease in the number of children aged 0 to 14. With more women building careers, they are choosing to have fewer children than previous generations. However, the upside of this is that some parents are now prepared...

Euromonitor International's Traditional Toys and Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Traditional Toys and Games in Thailand
Euromonitor International
May 2023
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of traditional toys and games decline in 2022, within context of a falling national birth rate
Kidult and blind collectable trends are key drivers of growth
Continued shift towards e-commerce, although growth slows in 2022
PROSPECTS AND OPPORTUNITIES
Declining birth rate will pose challenges for traditional toy manufacturers
Kidult trend will continue to drive growth
Sustainability will increase in prominence
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
TOYS AND GAMES IN THAILAND
EXECUTIVE SUMMARY
Toys and games in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 10 Sales of Toys and Games by Category: Value 2017-2022
Table 11 Sales of Toys and Games by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Toys and Games: % Value 2018-2022
Table 13 LBN Brand Shares of Toys and Games: % Value 2019-2022
Table 14 Distribution of Toys and Games by Format: % Value 2017-2022
Table 15 Forecast Sales of Toys and Games by Category: Value 2022-2027
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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