Poland’s ageing population and falling birth rates have impacted sales of traditional toys in 2022 with current value growth falling year on year. As the population ages, there has been a shift towards more technologically advanced toys and games for older age groups. Lego has reacted to this trend with more frequent product releases for adults, which are gaining popularity in Poland. However, traditional toys and games is not solely dependent on demographics. Economic conditions and technologic...
Euromonitor International's Traditional Toys and Games in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Traditional Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Traditional Toys and Games in Poland
Euromonitor International
May 2023
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shift in product development towards older age groups
LEGO Polska Sp zoo bolsters leading position
E-commerce thrives as consumers face inflationary pressures
PROSPECTS AND OPPORTUNITIES
Technological challenges for traditional toys and games category
E-commerce growth to be supported by social media
Larger migrant population will provide boost to sales
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
TOYS AND GAMES IN POLAND
EXECUTIVE SUMMARY
Toys and games in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 10 Sales of Toys and Games by Category: Value 2017-2022
Table 11 Sales of Toys and Games by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Toys and Games: % Value 2018-2022
Table 13 LBN Brand Shares of Toys and Games: % Value 2019-2022
Table 14 Distribution of Toys and Games by Format: % Value 2017-2022
Table 15 Forecast Sales of Toys and Games by Category: Value 2022-2027
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027