Traditional Toys and Games in Malaysia
IP was a key driver of growth in the action figures, dolls and accessories, and construction categories in 2022. Several major movies premiered in Malaysia in late 2021 and 2022, including Spider-Man: No Way Home (December 2021), Doctor Strange in the Multiverse of Madness (March 2022), The Batman (March 2022), Jurassic World: Dominion (June 2022), Minions: The Rise of Gru (June 2022), Black Panther 2 (July 2022), and Avatar The Way of Water (December 2022). In addition, Disney’s Pixar Lightyear...
Euromonitor International's Traditional Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Traditional Toys and Games in Malaysia
- Euromonitor International
- May 2023
- List Of Contents And Tables
- TRADITIONAL TOYS AND GAMES IN MALAYSIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- IP and kidults drive demand in action figures, dolls and accessories, construction and model vehicles
- Scientific/educational toys lead category growth
- Traditional toys and games stores remain the main channel, while e-commerce sales continues to grow
- PROSPECTS AND OPPORTUNITIES
- Declining birth rate to limit growth of traditional toys
- Open-ended toys could close doors to continuous demand for traditional toys
- Elevated inflation rate to restrict category growth
- CATEGORY DATA
- Table 1 Sales of Traditional Toys and Games by Category: Value 2017-2022
- Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
- Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
- Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
- Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
- Table 6 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
- Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
- Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
- Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
- TOYS AND GAMES IN MALAYSIA
- EXECUTIVE SUMMARY
- Toys and games in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 10 Sales of Toys and Games by Category: Value 2017-2022
- Table 11 Sales of Toys and Games by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Toys and Games: % Value 2018-2022
- Table 13 LBN Brand Shares of Toys and Games: % Value 2019-2022
- Table 14 Distribution of Toys and Games by Format: % Value 2017-2022
- Table 15 Forecast Sales of Toys and Games by Category: Value 2022-2027
- Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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