Traditional Toys and Games in India
The implementation of the Toys (Quality Control) Order by the Indian government in 2021 brought about new regulations that mandated BIS certification for all toys sold in India, regardless of where they are produced. The primary objective behind this measure was to ensure that imported toys or those manufactured within India adhered to specific safety and quality standards.
Euromonitor International's Traditional Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Traditional Toys and Games in India
- Euromonitor International
- June 2023
- List Of Contents And Tables
- TRADITIONAL TOYS AND GAMES IN INDIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Continued impact of requirement for BIS certification leads to lack of availability in multiple categories
- Indian parents prioritise STEM toys to aid their children’s development
- E-commerce continues to gain share, but growth slows post-pandemic
- PROSPECTS AND OPPORTUNITIES
- Increasing consumer focus on traditional and localised toys to drive growth
- Rising purchasing power to positively impact traditional toys and games
- Subscription boxes for toys set to gain prominence
- CATEGORY DATA
- Table 1 Sales of Traditional Toys and Games by Category: Value 2017-2022
- Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
- Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
- Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
- Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
- Table 6 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
- Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
- Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
- Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
- TOYS AND GAMES IN INDIA
- EXECUTIVE SUMMARY
- Toys and games in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 10 Sales of Toys and Games by Category: Value 2017-2022
- Table 11 Sales of Toys and Games by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Toys and Games: % Value 2018-2022
- Table 13 LBN Brand Shares of Toys and Games: % Value 2019-2022
- Table 14 Distribution of Toys and Games by Format: % Value 2017-2022
- Table 15 Forecast Sales of Toys and Games by Category: Value 2022-2027
- Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook