Traditional and Connected Watches in South Africa

In 2024, aspirational consumers were fuelling the growth of affordable luxury brands in traditional and connected watches, including players such as Michael Kors and Emporio Armani. Consumers were highly brand-conscious, seeking products that signal status and global sophistication. For many, these brands offer an accessible entry point into the luxury world, providing not just style but also an emotional connection that often deepens over time.

Euromonitor International's Traditional and Connected Watchesin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional and Connected Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Traditional and Connected Watches in South Africa
Euromonitor International
June 2025
List Of Contents And Tables
TRADITIONAL AND CONNECTED WATCHES IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
A rise in accessible luxury drives growth for traditional and connected watches
Pre-loved luxury watches gain traction among South African consumers
Connected watches gains ground, aligning with the rising health and wellness trend
PROSPECTS AND OPPORTUNITIES
Aspirational purchases and strong brand awareness will boost the allure of international brands
Second-hand luxury timepieces are set to remain popular over the forecast period
South Africa will remain an appealing market to launch and buy luxury brands
CATEGORY DATA
Table 1 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
Table 2 Sales of Traditional and Connected Watches by Category: Value 2019-2024
Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
Table 5 Sales of Traditional Watches by Category: Volume 2019-2024
Table 6 Sales of Traditional Watches by Category: Value 2019-2024
Table 7 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
Table 8 Sales of Traditional Watches by Category: % Value Growth 2019-2024
Table 9 Sales of Traditional Watches by Price Band: Volume 2019-2024
Table 10 Sales of Traditional Watches by Price Band: Value 2019-2024
Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
Table 13 Sales of Connected Watches by Category: Volume 2019-2024
Table 14 Sales of Connected Watches by Category: Value 2019-2024
Table 15 Sales of Connected Watches by Category: % Volume Growth 2019-2024
Table 16 Sales of Connected Watches by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Traditional Watches: % Value 2020-2024
Table 18 LBN Brand Shares of Traditional Watches: % Value 2021-2024
Table 19 NBO Company Shares of Connected Watches: % Value 2020-2024
Table 20 LBN Brand Shares of Connected Watches: % Value 2021-2024
Table 21 Distribution of Traditional Watches by Format: % Value 2019-2024
Table 22 Distribution of Connected Watches by Format: % Value 2019-2024
Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
Table 27 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
Table 28 Forecast Sales of Traditional Watches by Category: Value 2024-2029
Table 29 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
Table 31 Forecast Sales of Connected Watches by Category: Volume 2024-2029
Table 32 Forecast Sales of Connected Watches by Category: Value 2024-2029
Table 33 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
Table 34 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029
PERSONAL ACCESSORIES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 35 Sales of Personal Accessories by Category: Volume 2019-2024
Table 36 Sales of Personal Accessories by Category: Value 2019-2024
Table 37 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 38 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 40 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 41 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 42 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 43 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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