In traditional and connected watches in Brazil, the year 2023 unfolded against the backdrop of a recovering yet nuanced economic and social environment. As the country grappled with the aftermath of pandemic-induced uncertainties, the category reflected the consequences of a shifting landscape. The preceding years were marked by profound challenges for companies in traditional and connected watches in Brazil. The economic downturn, coupled with a loss of consumer purchasing power, cast a shadow...
Euromonitor International's Traditional and Connected Watchesin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Connected Watches, Traditional Watches.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Traditional and Connected Watches market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Traditional and Connected Watches in Brazil
Euromonitor International
February 2024
List Of Contents And Tables
TRADITIONAL AND CONNECTED WATCHES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mixed fortunes define the performance of traditional and connected watches in 2023
Younger generations lead initiatives, but the illegal market threatens smart wearables
The growth of e-commerce and the second-hand market
PROSPECTS AND OPPORTUNITIES
Health, tech, and the trend towards connected watches set to grow
Sustainable options to grow consumer awareness
The latent power of partnerships in traditional and connected watches in Brazil
CATEGORY DATA
Table 1 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 2 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 5 Sales of Traditional Watches by Category: Volume 2018-2023
Table 6 Sales of Traditional Watches by Category: Value 2018-2023
Table 7 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 8 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 9 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 10 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 13 Sales of Connected Watches by Category: Volume 2018-2023
Table 14 Sales of Connected Watches by Category: Value 2018-2023
Table 15 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 16 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 18 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 19 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 20 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 21 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 22 Distribution of Connected Watches by Format: % Value 2018-2023
Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 28 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 29 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 32 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 33 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
PERSONAL ACCESSORIES IN BRAZIL
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 35 Sales of Personal Accessories by Category: Volume 2018-2023
Table 36 Sales of Personal Accessories by Category: Value 2018-2023
Table 37 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 38 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 40 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 41 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 42 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 43 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028