Toys and Games in South Africa
Toys and games continued to see strong growth in current value terms in South Africa in 2022, backed by an uptick in economic activity and the easing of COVID-19 control measures. Both traditional toys and games and video games saw slightly stronger growth in current value terms in 2022 compared to 2021. However, this stronger growth was largely due to the effects of inflation rather than an increase in demand. The lingering impact of the pandemic combined with the global impact of Russia's inva...
Euromonitor International's Toys and Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Toys and Games in South Africa
- Euromonitor International
- October 2023
- List Of Contents And Tables
- TOYS AND GAMES IN SOUTH AFRICA
- EXECUTIVE SUMMARY
- Toys and games in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 1 Sales of Toys and Games by Category: Value 2017-2022
- Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
- Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
- Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
- Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
- Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- TRADITIONAL TOYS AND GAMES IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Another strong year for traditional toys and games
- Barbie and Lego remain key features of the competitive landscape
- Digital v traditional
- PROSPECTS AND OPPORTUNITIES
- Barbie The Movie sparks huge demand for licensed dolls and accessories
- LEGO successfully targeting the whole family with its wide range of products
- Digital marketing and e-commerce set to play an increasingly important role in traditional toys and games
- CATEGORY DATA
- Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
- Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
- Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
- Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
- Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
- Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
- Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
- Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
- Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
- VIDEO GAMES IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Video games thriving as PlayStation 5 and Xbox Series X
- Microsoft acquires Activision Blizzard in USD69 billion deal
- South Africa tightens its guidelines to reduce the exposure of children to violent or unsuitable video games
- PROSPECTS AND OPPORTUNITIES
- Bright outlook for video games but challenges remain
- Improved connectivity and the rise of e-sports
- Subscription services proving popular thanks to a wide range of titles and exclusive offers, content and discounts
- CATEGORY DATA
- Table 17 Sales of Video Games by Category: Value 2017-2022
- Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Video Games: % Value 2018-2022
- Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
- Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
- Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
- Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
- Table 24 Distribution of Video Games by Format: % Value 2017-2022
- Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
- Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
- Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
- Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
- Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
- Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
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