Toys and Games in South Africa


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Toys and Games in South Africa

Toys and games continued to perform strongly in South Africa in 2021, as the local economy recovered from the effects of the pandemic, leaving some parents with higher disposable incomes to spend either on their children, or even themselves. While traditional toys and games picked up slightly relative to the previous year, current value growth of video games remained stable in 2021, as consumers sought at-home entertainment. Despite the stable year-on-growth in value terms, the industry was hit...

Euromonitor International's Toys and Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Toys and Games in South Africa
Euromonitor International
July 2022
List Of Contents And Tables
TOYS AND GAMES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Toys and games in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2016-2021
Table 2 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 4 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 5 Distribution of Toys and Games by Format: % Value 2016-2021
Table 6 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Toy demand remains strong, despite rising prices and supply challenges
Intense competitive landscape with Hasbro maintaining lead, closely followed by Mattel and LEGO
Interactive play, digitalisation and “kidults” prove to be key drivers
PROSPECTS AND OPPORTUNITIES
Toy sales set to be stable, while inflationary pressures are expected to dampen stronger demand
Construction expected to record strongest growth, followed by dolls and accessories
Digitalisation and e-commerce to present growth opportunities over forecast period
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2017-2021
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2018-2021
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2016-2021
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026
VIDEO GAMES IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Video games maintains buoyant growth, as next-gen consoles gain traction
Activision Blizzard Inc maintains lead, despite legal battles
Cocooning, growing smartphone and internet penetration continue to boost gaming
PROSPECTS AND OPPORTUNITIES
Supply issues set to constrain sales, despite strong demand for video games
Static consoles offers strongest growth potential, as next-gen PlayStation and Xbox gain traction
Mobile gaming and e-sports to present growth opportunities, while AR/VR headsets to be boosted by the metaverse
CATEGORY DATA
Table 17 Sales of Video Games by Category: Value 2016-2021
Table 18 Sales of Video Games by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Video Games: % Value 2017-2021
Table 20 LBN Brand Shares of Video Games: % Value 2018-2021
Table 21 NBO Company Shares of Video Games Hardware: % Value 2017-2021
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2018-2021
Table 23 NBO Company Shares of Video Games Software: % Value 2017-2021
Table 24 Distribution of Video Games by Format: % Value 2016-2021
Table 25 Distribution of Video Games Hardware by Format: % Value 2016-2021
Table 26 Distribution of Video Games Software by Format: % Value 2016-2021
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
Table 29 Forecast Sales of Video Games by Category: Value 2021-2026
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2021-2026

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