Toys and Games in the Philippines
Traditional toys and games saw a second year of modest growth in constant value terms in 2022, following a plunge in demand in 2020. Sales were boosted by improved economic conditions, as the country emerged from the COVID-19 pandemic. With the easing of movement restrictions, retail outlets within shopping malls reopened for business, which supported impulse purchases. In addition, the return of toy conventions, such as ToyCon, were also crucial in driving sales of traditional toys and games in...
Euromonitor International's Toys and Games in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Toys and Games in the Philippines
- Euromonitor International
- September 2023
- List Of Contents And Tables
- TOYS AND GAMES IN THE PHILIPPINES
- EXECUTIVE SUMMARY
- Toys and games in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 1 Sales of Toys and Games by Category: Value 2017-2022
- Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
- Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
- Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
- Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
- Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- TRADITIONAL TOYS AND GAMES IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Signs of recovery as movement restrictions loosen
- Scientific/educational toys continue to lead growth
- Mattel retains its comfortable lead
- PROSPECTS AND OPPORTUNITIES
- Traditional toys and games offer much potential for future growth
- Online advertising will become more important, while licensing will remain key to growth
- E-commerce expected to drive significant sales
- CATEGORY DATA
- Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
- Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
- Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
- Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
- Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
- Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
- Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
- Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
- Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
- VIDEO GAMES IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Healthy performance in 2022, with mobile games dominating sales
- Recovery for video games hardware, although supply shortages remain
- ByteDance Ltd continues to dominate the market, while miHoYo Co gains traction
- PROSPECTS AND OPPORTUNITIES
- Mobile games will remain key driver of growth
- Esports and brand partnership will play a major role
- Digitalisation and advancements in technology will have negative impact on hardware and physical games sales
- CATEGORY DATA
- Table 17 Sales of Video Games by Category: Value 2017-2022
- Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Video Games: % Value 2018-2022
- Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
- Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
- Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
- Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
- Table 24 Distribution of Video Games by Format: % Value 2017-2022
- Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
- Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
- Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
- Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
- Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
- Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
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