Toys and Games in the US
In 2023, overall toys and games in the US saw a slight current value decline. However, whilst video games saw insignificant growth, traditional toys and games saw a notable decline. The decline for traditional toys and games reflected a category normalising post-pandemic, along with the pressures of lingering inflation. However, 2023 was also a year that showed the power of the media and nostalgia in driving sales of traditional toys and games. Mattel’s Barbie film entered cinemas in July, and d...
Euromonitor International's Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Toys and Games in the US
- Euromonitor International
- May 2024
- List Of Contents And Tables
- TOYS AND GAMES IN THE US
- EXECUTIVE SUMMARY
- Toys and games in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 1 Sales of Toys and Games by Category: Value 2018-2023
- Table 2 Sales of Toys and Games by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Toys and Games: % Value 2019-2023
- Table 4 LBN Brand Shares of Toys and Games: % Value 2020-2023
- Table 5 Distribution of Toys and Games by Format: % Value 2018-2023
- Table 6 Forecast Sales of Toys and Games by Category: Value 2023-2028
- Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- TRADITIONAL TOYS AND GAMES IN THE US
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- 2023 is a challenging year for traditional toys and games
- Barbie film and Hollywood strike affect sales in traditional toys and games
- Tabletop gaming experiences growth in 2023
- PROSPECTS AND OPPORTUNITIES
- Growth set to recover over the forecast period
- Spin Master set to expand its share of early childhood categories
- Shifting but dynamic distribution channels are forecast in traditional toys and games
- CATEGORY DATA
- Table 8 Sales of Traditional Toys and Games by Category: Value 2018-2023
- Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
- Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
- Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
- Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
- Table 13 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
- Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
- Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
- Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
- VIDEO GAMES IN THE US
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- 2023 proves a marquee year for software, particularly on consoles
- The parade of major software company acquisitions continues in 2023
- Gaming subscriptions are an ongoing force in the console and PC space
- PROSPECTS AND OPPORTUNITIES
- Omnichannel Microsoft setting itself up for success; Sony begins to look to the future
- When will Nintendo satiate long-parched fans; and can anyone clean up mobile gambling?
- AR/VR takes hits on social media, while e-sports continues to grow
- CATEGORY DATA
- Table 17 Sales of Video Games by Category: Value 2018-2023
- Table 18 Sales of Video Games by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Video Games: % Value 2019-2023
- Table 20 LBN Brand Shares of Video Games: % Value 2020-2023
- Table 21 NBO Company Shares of Video Games Hardware: % Value 2019-2023
- Table 22 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
- Table 23 NBO Company Shares of Video Games Software: % Value 2019-2023
- Table 24 Distribution of Video Games by Format: % Value 2018-2023
- Table 25 Distribution of Video Games Hardware by Format: % Value 2018-2023
- Table 26 Distribution of Video Games Software by Format: % Value 2018-2023
- Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
- Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
- Table 29 Forecast Sales of Video Games by Category: Value 2023-2028
- Table 30 Forecast Sales of Video Games by Category: % Value Growth 2023-2028
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