Tourism Flows in Kenya

Tourism Flows in Kenya


In 2023, Kenya's tourism industry is poised to experience a resurgence with the reopening of China to international travel. This presents a promising opportunity for growth, as Chinese visitors have the potential to significantly contribute to the sector's recovery following the impact of the COVID-19 pandemic.

Euromonitor International's Tourism Flows in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Domestic Tourism, Inbound Arrivals, Outbound Departures.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tourism Flows market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Tourism Flows in Kenya
Euromonitor International
September 2023
List Of Contents And Tables
TOURISM FLOWS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Leveraging China's reopening for growth in Kenya's tourism industry
Strategies for capitalising on increased demand
PROSPECTS AND OPPORTUNITIES
Rising middle class drives surge in domestic tourism in Kenya
Kenya aims to capitalise on the growing leisure appetite of Indian tourists in a bid to grow visitor numbers
CATEGORY DATA
Table 1 Inbound Arrivals: Number of Trips 2018-2023
Table 2 Inbound Arrivals by Country: Number of Trips 2018-2023
Table 3 Inbound City Arrivals 2018-2023
Table 4 Inbound Tourism Spending: Value 2018-2023
Table 5 Forecast Inbound Arrivals: Number of Trips 2023-2028
Table 6 Forecast Inbound Arrivals by Country: Number of Trips 2023-2028
Table 7 Forecast Inbound Tourism Spending: Value 2023-2028
Table 8 Domestic Trips by Destination: Number of Trips 2018-2023
Table 9 Domestic Spending: Value 2018-2023
Table 10 Forecast Domestic Trips by Destination: Number of Trips 2023-2028
Table 11 Forecast Domestic Spending: Value 2023-2028
Table 12 Outbound Departures: Number of Trips 2018-2023
Table 13 Outbound Departures by Destination: Number of Trips 2018-2023
Table 14 Outbound Tourism Spending: Value 2018-2023
Table 15 Forecast Outbound Departures: Number of Trips 2023-2028
Table 16 Forecast Outbound Departures by Destination: Number of Trips 2023-2028
Table 17 Forecast Outbound Spending: Value 2023-2028
TRAVEL IN KENYA
EXECUTIVE SUMMARY
Travel in 2023
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 18 Surface Travel Modes Sales: Value 2018-2023
Table 19 Surface Travel Modes Online Sales: Value 2018-2023
Table 20 Forecast Surface Travel Modes Sales: Value 2023-2028
Table 21 Forecast Surface Travel Modes Online Sales: Value 2023-2028
Table 22 In-Destination Spending: Value 2018-2023
Table 23 Forecast In-Destination Spending: Value 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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