Since the COVID-19 pandemic, there has been a heightened awareness of hygiene among South Koreans, with a stronger dedication to household cleanliness and a more conscientious approach to toilet hygiene. This elevated interest has prompted the release of numerous products specifically tailored for bathroom sanitation needs. Bref from Henkel Home Care Korea Ltd has seized the opportunity to cater to the evolving preferences of consumers. In the summer of 2023, Bref introduced a limited-edition pa...
Euromonitor International's Toilet Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Toilet Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Toilet Care in South Korea
Euromonitor International
February 2024
List Of Contents And Tables
TOILET CARE IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pandemic spurs increased focus on toilet care hygiene and product innovation
Rising tide of small brands as e-commerce surges post-pandemic
PROSPECTS AND OPPORTUNITIES
Toilet care is expected to register moderate growth
Disposable all-in-one toilet care expected to grow
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2018-2023
Table 2 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 4 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 5 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
HOME CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028