Toilet Care in Saudi Arabia

Saudi Arabia’s toilet care posted positive growth in both volume and current value terms in 2024. In-cistern devices, while initially perceived as costlier than other toilet cleaning formats, offer notable long-term benefits for consumers. Once installed, these devices minimise the need for frequent product replacement and reduce the requirement for manual cleaning. Their appeal lies in ease of installation, user-friendliness, effective odour control, and the convenience of maintaining freshness...

Euromonitor International's Toilet Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Toilet Care in Saudi Arabia
Euromonitor International
February 2025
List Of Contents And Tables
TOILET CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
In-cistern devices hold limited but growing appeal
Harpic remains leading player, while rim blocks sees rising demand through promotions and variety
Liquids/foam dominates category with multifunctional benefits
PROSPECTS AND OPPORTUNITIES
Rim blocks set to expand further during forecast period
Increased investment for concentrated formulations, as e-commerce supports sales growth
Competition will intensify as more local players enter the fray
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2019-2024
Table 2 Sales of Toilet Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Toilet Care: % Value 2020-2024
Table 4 LBN Brand Shares of Toilet Care: % Value 2021-2024
Table 5 Forecast Sales of Toilet Care by Category: Value 2024-2029
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
HOME CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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