Toilet care performed well in 2023, as consumers focused on essential home care products that responded to their hygiene and sanitation needs in order to prevent diseases. Despite the high inflation, toilet care recorded a slight growth in retail volume terms, as consumers considered it an essential product for healthy living. Growth is driven by toilet liquids/foams, which is the main product area available on the landscape. This positive retail volume growth during rising price points led to s...
Euromonitor International's Toilet Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Toilet Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Toilet Care in Nigeria
Euromonitor International
February 2024
List Of Contents And Tables
TOILET CARE IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Toilet care benefits from being considered an essential cleaning product
Government initiatives supports growth of toilet care through education
Leading players focus on community programmes to drive awareness
PROSPECTS AND OPPORTUNITIES
Rising affordability and government initiatives support ongoing growth in toilet care
Affordability makes toilet liquids/foams the most popular product
Innovations focus on appealing scents and fragrance to boost value growth
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2018-2023
Table 2 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 4 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 5 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
HOME CARE IN NIGERIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Distribution of Home Care by Format: % Value 2018-2023
Table 13 Distribution of Home Care by Format and Category: % Value 2023
Table 14 Forecast Sales of Home Care by Category: Value 2023-2028
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2023-2028