Toilet Care in Malaysia

In 2024, the toilet care market in Malaysia experienced positive retail volume and current value growth, albeit from a relatively low base, with the only categories registering notable sales being toilet liquids/foam and in-cistern devices. During the pandemic, many Malaysians adopted rigorous cleaning practices, including disinfecting toilets with hot water, detergent, and diluted bleach to combat viruses and bacteria. While these habits have relaxed slightly post-pandemic, the toilet remains a...

Euromonitor International's Toilet Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Toilet Care in Malaysia
Euromonitor International
February 2025
List Of Contents And Tables
TOILET CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Steady growth for toilet care, fuelled by increasing hygiene concerns
In-cistern devices are valued for round-the-clock cleaning function
Growing demand for multipurpose cleaners amid busy lifestyles
PROSPECTS AND OPPORTUNITIES
Increasing demand for sustainable toilet care solutions
Rising demand for disinfectants in cleaning routines
E-commerce sales will continue to rise, although physical stores will retain largest share of the pie
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2019-2024
Table 2 Sales of Toilet Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Toilet Care: % Value 2020-2024
Table 4 LBN Brand Shares of Toilet Care: % Value 2021-2024
Table 5 Forecast Sales of Toilet Care by Category: Value 2024-2029
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
HOME CARE IN MALAYSIA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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