Toilet care players invest very little in advertising, therefore there is low consumer product awareness. National and foreign brands both compete within the category, but only SC Johnson is actively promoting its new Pato Discos Activos brand. As toilet care is considered a less essential item in Ecuador, consumers need to be persuaded about the benefits of its use through marketing communications if the category is to grow.
Euromonitor International's Toilet Care in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Toilet Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Toilet Care in Ecuador
Euromonitor International
February 2024
List Of Contents And Tables
TOILET CARE IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
SC Johnson invests in advertising in a normally stagnant category
Competition from multi-purpose cleaners and disinfectants impacts growth
Discounts and promotions to boost sales
PROSPECTS AND OPPORTUNITIES
Lower purchasing power will limit the development of toilet care products
SC Johnson could inject life into the category
Affordability is key for growth
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2018-2023
Table 2 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 4 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 5 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
HOME CARE IN ECUADOR
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028