The outbreak of COVID-19 and the measures taken to contain it had a positive impact on sales of toilet care in 2020. With consumers working and studying from home they were using the toilet more frequently and thus this boosted demand for toilet care. Demand for toilet care declined in 2021 and 2022 and continued to fall further in 2023. This is largely because the category’s products are widely deemed to be non-essential, especially in the case of rim blocks, with Belgians buying fewer toilet c...
Euromonitor International's Toilet Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Toilet Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Toilet Care in Belgium
Euromonitor International
February 2024
List Of Contents And Tables
TOILET CARE IN BELGIUM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Toilet care still tumbling downwards in 2023
Toilet care positioned as air care for the bathroom
Toilet liquids/foam remains the largest product area, and sustainability makes some strides
PROSPECTS AND OPPORTUNITIES
Further decline in demand for toilet care
Sustainability focus offers potential for expansion
Rim blocks holds growth potential
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2018-2023
Table 2 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 4 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 5 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
HOME CARE IN BELGIUM
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028